In compliance with Regulation (EU) 2016/679 (GDPR) and Organic Law 3/2018 (LOPDGDD), this Privacy Policy explains how we process your personal data at Tenerife Premium Tours.  

1. Data Controller

Controller: Tenerife Premium Tours (Carlos E. Magaldi T.)

Tax ID: 55055395L

Address: Calle Duarte 271, Callao Salvaje, Adeje 38678, Spain

Contact / Privacy Email: info@tenerifepremiumtours.com

Activity: Guided tours and private/group transportation services in Tenerife and the Canary Islands.

We ensure lawful, fair and transparent processing of your data.

2. Purpose of Processing & Legal Basis

We process personal data provided through bookings, forms, communications, and interactions on our
website.

a) Booking Management & Service Delivery

Data: Name, phone number, email, address, ID/passport, service details.

Legal basis: Performance of a contract (Art. 6.1.b GDPR).

Retention: Duration of the contract + 5 years for potential claims.

b) Commercial Communications & Newsletter

Data: Email.

Legal basis: Consent (Art. 6.1.a GDPR).

Retention: Until consent is withdrawn (unsubscribe available).

c) Handling Inquiries & Information Requests

Data: Name, email, phone number, message.

Legal basis: Legitimate interest (Art. 6.1.f GDPR).

Retention: Time required to respond to the request.

3. Data Recipients

Personal data may be shared only when necessary:

Drivers & Guides

• Data: Name, phone, tour/transfer details

• Purpose: Service coordination and contact

Payment Systems (Stripe, PayPal)

• Data: Payment details

• Purpose: Processing payments

• Note: We do not store full card details

Email Marketing Services (Mailchimp, Brevo, etc.)

• Data: Email

• Purpose: Sending newsletters (only with consent)

Public Authorities

• Data: Required legal documentation

• Purpose: Legal compliance

We do not sell personal data.

4. International Data Transfers

Some third-party services (e.g., Google Analytics, Mailchimp) may transfer data outside the EEA.

All transfers use Standard Contractual Clauses (SCCs) or equivalent safeguards, ensuring protection
aligned with EU standards.

5. User Rights (Access, Rectification, Erasure, etc. 

You may exercise your data protection rights at any time by writing to:

info@tenerifepremiumtours.com

Available rights:

• Right of Access – Know what data we process.

• Right of Rectification – Correct inaccurate data.

• Right of Erasure – Request deletion of your data.

• Right of Objection – Object to specific processing.

• Right to Restriction – Limit processing.

• Right to Portability – Receive your data in a structured format.

If your request is not resolved satisfactorily, you may lodge a complaint with the Spanish Data
Protection Agency (AEPD).

6. Cookies Policy

Our website may use first-party and third-party cookies (e.g., Google Analytics, social media, marketing
tools).

You may manage or reject cookies via the consent banner or Cookie Settings. 

See our full Cookies Policy for details.

7. Data Security

We apply appropriate technical and organizational measures to protect the security, confidentiality, and
integrity of your personal data, preventing unauthorized access, loss, or alteration.

8. Updates to This Policy

This Privacy Policy may be updated due to regulatory changes or service improvements. The latest
version will always be available on our website.